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Our Story

My name is Damir, and 33 Bohemian was born from a simple but powerful dream, to honor Morocco’s ancient weaving traditions and to improve the lives of the women who keep them alive.

It all began when I returned to the small villages where I grew up, deep in the Atlas Mountains, where art isn’t just created it’s inherited. I saw women sitting at their looms, weaving stories through wool, passing down patterns from mothers to daughters like sacred memories. Each rug carried the history of a family, a tribe, and a culture.

But what I also saw broke my heart. These incredible women, who poured their souls into every thread, were often underpaid and unseen. Their work pure, authentic, and rich with tradition was being undervalued by middlemen and lost to mass production. I knew there had to be a better way to bring their art to the world while giving them the respect and opportunity they truly deserve.

That’s how 33 Bohemian was born, not just as a brand, but as a bridge. A bridge between Morocco’s traditional artistry and the modern world. A connection between conscious homes and the soulful hands that create each rug. From the beginning, I wanted 33 Bohemian to stand for honesty, respect, and human connection, values that guide everything we do.

At 33 Bohemian, our mission goes far beyond selling beautiful Moroccan rugs. We exist to preserve the soul of Morocco’s weaving traditions and to empower the incredible women who keep them alive. We understand that the survival of these crafts depends on honoring practices that have been passed down for generations. For us, this is not just business it’s a calling. Our goal is to create real and lasting change in the lives of our artisans by improving access to healthcare, housing, and education, all while protecting one of Morocco’s oldest and most meaningful cultural heritages.

The heart of 33 Bohemian lies in the hands of over 400 skilled craftswomen who weave with love, patience, and pride. Each of them has her own story, Amina, who weaves her family’s past into every pattern, or Fatima, who blends modern design with ancient technique. Together, they represent strength, creativity, and resilience.

We believe that creativity grows in an environment of care. That’s why we introduced the idea of Artisan Nurseries, spaces where mothers can work peacefully while their children stay close, safe, and learning. These nurseries are more than just childcare — they are an investment in the next generation of Moroccan artisans.

Every rug carries countless hours of devotion and craftsmanship. We honor that by ensuring our artisans are paid fairly, above industry standards, so they can live with dignity and continue their craft with pride. Fair compensation is not a gesture of charity; it is a matter of justice, respect, and shared success.

Each rug we share is more than a piece of decor, it’s a story. A connection between people and culture, between heritage and home. We meet every artisan personally, listen to their stories, and ensure every rug is finished in our Marrakech studio with care and authenticity. We use only natural dyes, sustainable materials, and eco-friendly washing techniques that respect the earth and its resources.

At 33 Bohemian, we don’t just sell rugs. We share stories woven into wool, written in tradition, and told with honesty. When you bring one of our pieces into your home, you’re not just decorating, you’re preserving a heritage, empowering a community, and embracing something real.

Welcome to 33 Bohemian where every rug has a name, a village, and a reason for being.

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